MAC’s New “Strength” Line
I’m surprised there hasn’t been much commentary on MAC Cosmetic’s new “Strength” Collection. The ad displays a gorgeous model in a black gown with a lat span that would put most birds to shame. Her physique is nothing shy of impressive.
For one, I am glad that they have taken a step to branch out, past the skin and bone model look, to bring about a different kind of beauty. It’s a step I hope more companies start moving towards. My gripe (of course there is a gripe ;P) is the irony behind the image and the title of the line.
While I would wage that this model is stronger than your average female (and certainly more so than your average model), I find it incredibly ironic that most people would have to lose strength to obtain such a level of leanness. Almost anyone will tell you that at your strongest, you will not also be at your leanest. Of course there are exceptions, perhaps in the elite, but not for most folks and certainly not for me.
It is also concerning that this is yet another ad that pushes women towards unrealistic body goals. Can some women achieve this look? Hell yea f*cking right, they can. Can most women achieve this look? With a lot of work, time pain, probably a lot of whining, and maybe some metabolic dysfunction. JACKPOT! I don’t want to belittle the goal of getting lean for any woman if that is her ambition – it is not up to me to determine another’s goals. I am simply pointing out that, for the average woman, it is a goal that could possibly do more harm than good.
What about a woman, with average leanness but strong body, squatting, deadlifting, carrying, dragging, pushing, pressing, or pulling in a gown?
I think beauty comes from inner strength. The strength to revel in the process of getting stronger right now – doing the best you can in every minute and not to living to be some future version of you that may or may not ever come to fruition. So, while this model is undoubtedly gorgeous, let her enjoy how she looks and you enjoy how you look.
I hope both you and her pick up heavy things, put them back down, and work to pick up something heavier next time.